Concerned People Shouldn’t Drive

According to the Wired.com article “People Love Hybrids Enough to Actually Pay for Them”, as gas prises rise people are becoming more willing to invest in hybrid cars, even if it will cost them an extra $5,000 over a solely gas-powered counterpart. Unfortunately, they are a lot less willing to pay extra for collision-mitigation systems. According to Mike Marshall, director of automotive emerging technology at J.D. Power:

“As soon as the vehicle starts doing something for you with respect to the driver,” Marshall says, “that’s when there’s a lot of concern among respondents.”

With plenty of driver-assisting technology currently being created by automakers, how can they best assure concerned drivers of the safety in handing over the reins to the car itself?